Johnson & Johnson (J&J) companies are globally known for the values that are handled in the development of innovative and often life-saving medicines for patients. Our Credo, the J&J Policy on Business Conduct and the J&J Health Care Business Integrity Guide emphasize the commitment that patients come first. And that everything what the company and its employees do corresponds to the laws and regulations in the different countries and markets they operate in.
Janssen employees who come into contact with care providers and the authorities (including professors) must adhere to the principles of the Health Care Business Integrity (HCBI) Guide, which focuses on:
- legal promotion of regulated products;
- compliance with health care and anti-corruption legislation, regulations and industry codes;
- not influencing medical and government decisions on the basis of incorrect, incomplete or unclear information.
This concerns acting with integrity. In practical terms this concerns, among other things, supporting research, advice provided by doctors, medical training, visits to doctors, visits to companies, communication, gifts, research trade fairs and scientific meetings. Our training courses pay special attention to this. These principles are consistent with the responsibilities and values as defined in Our Credo and the J&J Policy on Business Conduct, and are essential for the effectiveness of the compliance program.
Health Care Compliance (HCC) training courses, which focus on knowing the rules regarding customer contacts are important in the context of compliance. The Benelux HCC team developed an interactive 'serious game' on Health Care Compliance. This game lets players experience a realistic HCC scenario including additional dilemmas. The choices made by the player affect the outcome of the game. With this game Janssen wants to open up the discussion around so-called "grey areas" in HCC situations and how employees deal with these.
Health Care Compliance (HCC) training courses, which focus on knowing the rules regarding customer contacts are important in the context of compliance. Little or no attention is paid to the factors that influence how someone deals with HCC dilemmas. In other words: his or her integrity conduct. Thus factors such as a sense of duty (how sensitive you are to the influence of others) and frankness (the amount of pressure you consciously or unconsciously exert on others) should not be underestimated.
From this conviction, the Benelux HCC team, together with two suppliers, starting thinking in 2011 about a real HCC game. An exciting development path led to an innovative training concept: an interactive "serious game" around Health Care Compliance.
The HCC Experience game lets players experience a realistic HCC scenario via an iPad or PC. They are drawn into the story and become an active part of it.
The choices you make determine the outcome of the game. This may be positive but it may also be disturbing.
The HCC Experience game is not an examination. There is no intention either to assess the number of correct answers. Instead Janssen wants to open up the discussion around so-called "grey areas" in HCC situations and how employees deal with these. A workshop provides the necessary support; the players immediately gain an insight into their own profile.
In the meanwhile some 180 employees in the Benelux were able to become familiar with the HCC Experience game. All sales, marketing and medical teams in the Benelux have been offered the chance to take part in the four-hour long workshops. The kick-off generated enthusiastic reactions: "An exciting new way to train in HCC dilemmas", "Attractive", "Realistic", "The best HCC training I ever received.".
Other departments, such as Finance and HEMAR, took note of this. They were also keen to try out the new method. We are now thinking about developing follow-up material to use during team meetings.
The concept of the game as a training method to influence conduct is entirely consistent with the worldwide training strategies of Janssen around "Health Care Compliance." This innovative project will be rolled out more widely after a few adjustments. The Global Operations department is currently researching some potential follow-up steps.
This training is most relevant to our researchers who have contact with academics and who wish to act with integrity when publishing their results. The employees in Phase IV studies and those who are in contact with care providers and the authorities follow this training so they do not use influencing and “off label” promotion. Virtually all employees involved in this took this course during 2012.